Joia Brasil — 4th EditionFashion Rio | MAM (Museum of Modern Art) — From January 20th to 24th, 2004
In its fourth edition, the Jóia Brasil gathered 25 jewelers from all over Brazil along five days of exhibition, allowing them to show whatever is best in the design and craftsmanship of Brazilian jewels.
The artist Tunga, showed his sculpture La Belle et la Bête and its miniature in gold. H. Stern presented its collection of Havaianas Top sandals in gold. Nuance made a beautiful show of its dresses in jewelry fabrics and Amsterdam Sauer showed its famous bathing suit with emeralds in a very acclaimed show.
Its success among the public and the broad coverage of the press in Brazil and abroad give us an idea ot the lenght of this project which as in Anna Clara Herrmann (a fashion producer in a relentless effort to valorize jewels in the fashio-beauty-busines trinity) its mentor and curator.