Joia Brasil — 5th EditionFashion Rio | MAM (Museum of Modern Art) — From June 26th to 30th, 2004
In its fifth edition, the Jóia Brasil become the country's largest jewelry exhibition, gathering from small craftsmen to consecrated brands internationally. Official event of Fashion Rio, with the support of IBGM, APEX and AJORIO, Jewel Brazil has the design as a key element and each issue goes to strengthen this philosophy.
On March 17, 2004, it was inaugurated Brazil at Liberty Jewelry, Regent St, London. Four months of exposure and sales, with the participation of 14 designers, in one of the most prestigious stores in Europe.
After the London season, Jóia Brasil reached the largest jewelry stores network of Canada, Birks, with more than 60 stores across the country. In total, three months of exhibitions and sales in Toronto and Montreal, with the participation of 15 Brazilian artists.
Over 100 jewelers gathered in the five editions and with public success and comprehensive coverage of national and international press, give the measure of this project, considered a milestone in the appreciation of the Brazilian jewelry design.
In this edition of Jóia Brasil launched the MBA in jewelry of the Zuzu Angel Institute at Veiga de Almeida University.
Anna Clara Herrmann